• Sierra Chrysler: Coming to Southern California in 2012

    Sierra Chrysler: Coming to Southern California in 2012

    Sierra Autocars is bringing the Chrysler brand to the Los Angeles and Inland Empire areas of Southern California.

    Our new Chrysler Dealership for the Los Angeles and Inland Empire areas, Sierra Chrysler, will be opening sometime in 2012. Stay tuned!

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  • 2012 Chrysler 300: Power Never Looked So Good

    2012 Chrysler 300: Power Never Looked So Good

    Design with purpose lights the way in the 2012 Chrysler 300. The jeweled C-shaped LEDs give the 300 a distinctive, confident look, previously only seen in European luxury cars. Available in the Chrysler 300 Limited and 300 C, Bi-Xenon HID headlamps also provide a confident view of the road ahead, producing three times more light than halogen headlamps.

    The headlights are also part of our available Adaptive Forward Lighting (AFL) system. This technology automatically turns the headlamps in the direction you're steering in giving you improved nighttime driving visibility. ...

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Lathrop G. Hoffman, Chairman of the Board, Sierra Autocars, Inc.

Lathrop Hoffman "We are here to make you happy"

Lathrop G. Hoffman, Chairman of the Board, Sierra Autocars, Inc.

“We are in this business for the long haul, so we must treat our customers with the respect and dignity they deserve or we could not continue to grow.”

 

The Sierra Mission

  • At Sierra, we see each customer and every one of us as members of one family.
  • We are dedicated to a tradition of courtesy, honesty, and continuous improvement in our work.
  • We take great pride in ourselves, our community and the delivery of value to our customers.

Mr. Hoffman has been in the automobile business for over 50 years. His tradition for integrity and fairness to his customers is well known. He has served on many dealer councils , chambers of commerce, non-profit boards and many other Southern California community committees.

His passion for fairness is well distributed throughout the Sierra Family of Dealerships by his own family. His eldest son Peter is the President of the auto group and he continues his father’s tradition of integrity and honesty in his leadership of the entire Sierra Auto group, as well as the Acura and operations headquartered in Alhambra that serves the greater Los Angeles area. Daughter Mary Fahey, is the Business Manager of the group’s corporate headquarters, Sierra Pursuits, Inc. and daughter Elizabeth works in the main dealership office. All of the Hoffman family works together to continue the tradition and commitment to total customer satisfaction.

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At Sierra Chrysler, we will be offering new 2012 and used Chrysler cars for the Los Angeles and Inland Empire areas. Our Sierra Chrysler sales staff will help you find that new or used Chrysler that you’ve been searching for in this part of Southern California.

For many years, our financial staff at our other Sierra dealerships have offered expert and tailored advice for those seeking a new car loan or lease. Our auto services don’t stop there. Sierra Chrysler customers will be able to come in and take advantage of our knowledgeable Chrysler car service & auto repair technicians, along with a fully-stocked inventory of Chrysler accessories & car parts.

Sierra Chrysler, we can’t wait to see you!